BIG NEWS. DIZZIAK Deep Conditioner has WON ‘BEST HYDRATING CONDITIONER’ at the Marie Claire Beauty Awards 2022. GET YOURS.
DIZZIAK BODY CONDITIONER HAS WON BEST BODY CREAM AT THE COSMOPOLITAN BEAUTY AWARDS 

ABOUT US.

All hair is different. Dizziak is different.

I created DIZZIAK because I needed it. I would say I have around 5 different textures to my hair and I found conditioners either too weak or too heavy. I was importing products from the US, which not only took ages to arrive, but cost a lot in shipping and then the results were always just average. I think I bought every single product on the market growing up. I was duped by ‘snazzy’ descriptions and claims. I wasted so much money. That’s the reason the DIZZIAK branding is so succinct – I didn’t want any fluff or BS on there.

I wanted to make healthy products that really worked, that smelt beautiful, that looked great, felt great and that were accessible on the high street. I also wanted the brand to reflect my other passions – music, art and fashion (I’d previously spent 16 years working in live music) – I couldn’t see any other brands like this. I knew if I was going to go for it, it wouldn’t be easy, so there was no way I was going to work on something that was exactly like everything else on the market – it had to be a significant improvement. I did zero market research; I just knew there was a gap in the market and that others would feel the same- especially those with afro and curly hair.

The difference with DIZZIAK?
It’s effective, looks great and smells great – it’s the full 360 experience. If you look at the customer reviews on the DIZZIAK instagram story highlights and the website, you’ll see a representation of every hair texture giving truly positive reviews. And that’s because all hair is different but all hair needs hydration and most hair loves certain ingredients. DIZZIAK features a high percentage of these ingredients! My aim was to make products that were so good that they couldn’t be ignored – by anyone.

DIZZIAK launched in March 2018. A change had to come.

Created by Loretta De Feo – a Londoner with massive hair & a deep-rooted understanding.