I created DIZZIAK because I needed it.

I have about five different textures in my hair, and every conditioner I tried was either too weak or too heavy. I spent years chasing hydration—importing products from the US that took forever to arrive, cost a fortune in shipping, and still gave me average results. I bought everything on the market, fell for the ‘snazzy’ descriptions, and wasted so much money.

That’s why DIZZIAK is different. No fluff, no BS—just powerful, high-performance formulas that actually work.

I wanted to create products that delivered—deep hydration, incredible scent, sleek design, and real results. I also wanted the brand to reflect what I love—music, art, fashion—because I’d never seen a haircare brand that did. If I was going to do this, it had to be a serious step up. No market research, no copying what was already out there—I just knew what was missing. And I knew others felt the same, especially those with curly hair.

THE DIFFERENCE?

DIZZIAK works, looks great, and smells great. It’s the full 360.

Check the reviews—on Instagram, on the website—you’ll see every hair texture, every background, all saying the same thing. Because all hair needs hydration. And most hair thrives on the same powerhouse ingredients. DIZZIAK is packed with them.

I set out to create something so good it couldn’t be ignored.

DIZZIAK launched in March 2018. A change had to come.

Created by Loretta De Feo – a Londoner with massive hair & a deep-rooted understanding.