I created DIZZIAK because I needed it.

With five different textures in my hair, nothing on the market gave me what I wanted. Conditioners were too light, too heavy, or just didn’t deliver. I spent years chasing hydration — importing products, paying ridiculous shipping, wasting money — and still getting average results.

That’s why DIZZIAK is different.

High-performance formulas that actually work. Serious hydration. Iconic scent. Sleek design. Real results.

I built the brand I wanted to see. One that reflects my world — music, art, fashion. Just a serious step up from everything else.

It works.
It looks good.
It smells incredible.
That’s DIZZIAK.

All hair needs hydration. Most hair thrives on the right ingredients. DIZZIAK is packed with them.

Launched in London, March 2018.

— Loretta De Feo, Founder